🍟👃 Billboard 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐚 𝐖𝐎𝐑𝐃?! —𝐋𝐞𝐭 𝐘𝐨𝐮𝐫 𝐍𝐨𝐬𝐞 𝐋𝐞𝐚𝐝 𝐭𝐡𝐞 𝐖𝐚𝐲! 👃🍟

Have you ever smelled something so good that you had to track down where it was coming from? McDonald's Nederland turned that feeling into a clever ad! 😍

Working with TBWA\NEBOKO, McDonald's Nederland built billboards with an internal heating and ventilation system 🔥💨. The billboards released the irresistible scent of McDonald's fries 🍟🤤. No logo, no text—just the delicious scent floating through the streets. 🤤🚶‍♂️

📍 All the billboards were placed near a Mcdonald. Once the urge of grabbing a BigMac 🍔 comes up, you sure can find a Mcdonald close by.

The results? 𝟏.𝟓 𝐛𝐢𝐥𝐥𝐢𝐨𝐧 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 📊🚀, 𝟖𝟓,𝟎𝟎𝟎+ 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭𝐬 💬❤️, and €𝟒𝟗.𝟗𝐌 𝐢𝐧 𝐞𝐚𝐫𝐧𝐞𝐝 𝐦𝐞𝐝𝐢𝐚📰🔥. Even better—𝟖𝟕% 𝐨𝐟 𝐩𝐞𝐨𝐩𝐥𝐞 𝐰𝐡𝐨 𝐰𝐚𝐥𝐤𝐞𝐝 𝐛𝐲 𝐫𝐞𝐜𝐨𝐠𝐧𝐢𝐳𝐞𝐝 𝐭𝐡𝐞 𝐬𝐜𝐞𝐧𝐭👃, proving that a brand isn’t just about what we see but also what we smell!

McDonald’s just proved that a great ad doesn’t always need words or fancy design. Would you follow your nose to McDonald's? 🍟👇

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