Corona's floating billboard on the St. Lawrence River is making waves in environmental advertising. This genius campaign collects solid and liquid waste, showcasing the brand's commitment to the environment while promoting their message.
Credit goes to Mike Bascom and the creative team for this superhero-like idea that turns a billboard into a sustainability champion. The campaign's impact extends beyond the billboard, with the Corona Plastic Challenge online tool helping Canadians reduce their plastic use.
To learn more about this campaign, check out our original linkedin post: