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IKEA's Immersive AR Experience: Unveiling Magic Through a Giant FRAKTA Bag



Have you ever noticed a shopping bag that looks remarkably familiar? The Swedish furniture giant, IKEA, has taken its iconic FRAKTA bag to new heights, both figuratively and literally, in the heart of New York City. This remarkable campaign ties together a larger-than-life 19-foot bag statue with an immersive augmented reality (AR) experience, creating a truly magical encounter.


Located near the vibrant Madison Square Park, the colossal FRAKTA bag statue stands tall, inviting passersby to scan its QR codes. Once scanned, a captivating AR journey begins, leading visitors to a treasure trove of irresistible offers. IKEA has sprinkled a touch of magic on top of their already amazing deals, providing an immersive experience like no other.


IKEA's campaign showcases not only their creativity and innovation but also the power of leaving a lasting impression. By placing this larger-than-life FRAKTA bag in the heart of the city, IKEA ensures that whenever people think of home furnishings, their name will be the first to pop into their minds. It's all about creating a top-of-mind effect that sticks.


IKEA's immersive AR experience, brought to life through a giant FRAKTA bag, unveils a world of magic and irresistible offers. This campaign exemplifies IKEA's creativity, innovation, and ability to leave a lasting impression. With each scan of the QR code, visitors are transported into a realm where IKEA reigns supreme in the realm of home furnishings. Prepare to be enchanted by the captivating world IKEA has created, where magic and great deals converge in the heart of New York City.


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