Tonight, all attention is fixated on Paramount+ - quite literally. In a jaw-dropping feat, they have orchestrated an extraordinary stunt by projecting their logo onto one of London's most iconic landmarks, the London Eye.
Named "How to summit a mountain of excellence," this campaign is an absolute showstopper. The projection is a mesmerizing display of vibrant colors and brightness, captivating not only passing buses, cars, and pedestrians but also demanding their undivided attention. Paramount+ has undeniably made a resounding statement with this remarkable endeavor.
The realization of this incredible spectacle owes credit to the creative genius of Kinetic, Wavemaker, and Premier. These talented teams meticulously ensured every detail was flawlessly executed, resulting in a projection that leaves spectators in awe. Their dedication and expertise deserve commendation for bringing this astounding campaign to life.
To learn more about this campaign, check out our original linkedin post: