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๐ŸŽ„๐Ÿฐ ๐—” ๐——๐—ฒ๐—น๐—ถ๐—ฐ๐—ถ๐—ผ๐˜‚๐˜€ ๐— ๐˜†๐˜€๐˜๐—ฒ๐—ฟ๐˜†!! ๐ŸŽ…๐Ÿ•ต๏ธ Turning OOH into experience

  • Writer: rigo li
    rigo li
  • Jan 14
  • 1 min read

Updated: Jan 21

mystery wall event offline

Everyone is craving for something sweet during the Christmas season. What if someone steals your favourite dessert? What would you do?


Waitrose & Partnersย &ย Saatchi & Saatchiย turned a missing Red Velvet Bauble Dessert into a national whodunnit that had us all hooked. ๐Ÿค” It was separated into two parts, DOOH & OOH.


๐Ÿ“บโœจ A story unfolded from a missing dessert disrupting a familyโ€™s Christmas feast on TV commercial. Detective Matthew Macfadyen interrogates quirky suspects, including Uncle Steve, a nosy neighbor, ending with an unresolved mystery.


The client purposely set the TV commercial as a teaser, and led audiences to join their mystery wall event offline, being a detective and solving the case to win the missing โ€œdessertโ€ ๐Ÿฐ


With a compelling story and interaction across online & offline media, It scored a significant result!! 150 million views across platforms, 18,000 guesses in their interactive polls.


Waitrose & Partnersย showed that OOH isnโ€™t just about visibilityโ€”itโ€™s about creating immersive moments that turn ads into experiences.๐ŸŽโœจ

Follow us on LinkedIn for bunch of interesting Mar-Tech news: https://www.linkedin.com/company/board-click/?originalSubdomain=hk

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๐ŸŒง๏ธ๐Ÿšดโ€โ™‚๏ธ ๐๐ซ๐ฎ๐ฌ๐ฌ๐ž๐ฅ๐ฌ ๐Œ๐จ๐›๐ข๐ฅ๐ข๐ญ๐ฒ'๐ฌ ๐๐จ๐ง๐œ๐ก๐จ ๐๐จ๐ฌ๐ญ๐ž๐ซ OOH โ€“ ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐‚๐ฒ๐œ๐ฅ๐ข๐ฌ๐ญ๐ฌ ๐ƒ๐ซ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐’๐ญ๐ฒ๐ฅ๐ž!
๐ŸŒง๏ธ๐Ÿšดโ€โ™‚๏ธ ๐๐ซ๐ฎ๐ฌ๐ฌ๐ž๐ฅ๐ฌ ๐Œ๐จ๐›๐ข๐ฅ๐ข๐ญ๐ฒ'๐ฌ ๐๐จ๐ง๐œ๐ก๐จ ๐๐จ๐ฌ๐ญ๐ž๐ซ OOH โ€“ ๐Š๐ž๐ž๐ฉ๐ข๐ง๐  ๐‚๐ฒ๐œ๐ฅ๐ข๐ฌ๐ญ๐ฌ ๐ƒ๐ซ๐ฒ ๐ฐ๐ข๐ญ๐ก ๐’๐ญ๐ฒ๐ฅ๐ž!
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๐Ÿพ๐ŸŒก๏ธ ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐๐š๐ซ๐ค๐ข๐ง๐  ๐’๐ข๐ ๐ง๐ฌ ๐ข๐ง๐ญ๐จ ๐‹๐ข๐Ÿ๐ž๐ฌ๐š๐ฏ๐ข๐ง๐  ๐’๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ โ€“ ๐€๐ซ๐ค๐ž๐ง ๐™๐จ๐จโ€™๐ฌ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐š๐ง๐ญ OOH! ๐Ÿš—๐Ÿ’ฆ
๐Ÿพ๐ŸŒก๏ธ ๐“๐ฎ๐ซ๐ง๐ข๐ง๐  ๐๐š๐ซ๐ค๐ข๐ง๐  ๐’๐ข๐ ๐ง๐ฌ ๐ข๐ง๐ญ๐จ ๐‹๐ข๐Ÿ๐ž๐ฌ๐š๐ฏ๐ข๐ง๐  ๐’๐ญ๐š๐ญ๐ข๐จ๐ง๐ฌ โ€“ ๐€๐ซ๐ค๐ž๐ง ๐™๐จ๐จโ€™๐ฌ ๐๐ซ๐ข๐ฅ๐ฅ๐ข๐š๐ง๐ญ OOH! ๐Ÿš—๐Ÿ’ฆ
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