🎄🍰 𝗔 𝗗𝗲𝗹𝗶𝗰𝗶𝗼𝘂𝘀 𝗠𝘆𝘀𝘁𝗲𝗿𝘆!! 🎅🕵️ Turning OOH into experience

Everyone is craving for something sweet during the Christmas season. What if someone steals your favourite dessert? What would you do?

Waitrose & Partners & Saatchi & Saatchi turned a missing Red Velvet Bauble Dessert into a national whodunnit that had us all hooked. 🤔 It was separated into two parts, DOOH & OOH.

📺✨ A story unfolded from a missing dessert disrupting a family’s Christmas feast on TV commercial. Detective Matthew Macfadyen interrogates quirky suspects, including Uncle Steve, a nosy neighbor, ending with an unresolved mystery.

The client purposely set the TV commercial as a teaser, and led audiences to join their mystery wall event offline, being a detective and solving the case to win the missing “dessert” 🍰

With a compelling story and interaction across online & offline media, It scored a significant result!! 150 million views across platforms, 18,000 guesses in their interactive polls.

Waitrose & Partners showed that OOH isn’t just about visibility—it’s about creating immersive moments that turn ads into experiences.🎁✨

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