🚬💨 𝐀 𝐂𝐨𝐮𝐠𝐡𝐢𝐧𝐠 DOOH 𝐓𝐡𝐚𝐭 𝐌𝐚𝐝𝐞 𝐒𝐦𝐨𝐤𝐞𝐫𝐬 𝐓𝐡𝐢𝐧𝐤 𝐓𝐰𝐢𝐜𝐞

Who says traditional DOOH can’t be interactive? With a smoke detector and a bold idea, Apotek Hjärtat and Åkestam Holst / NoA turned a simple DOOH into a real-time, anti-smoking intervention.🚭💨

Installed with a smoke detector, the billboard can instantly react to cigarette smoke — triggering the man on screen to start coughing 😷, followed by an ad for smoking cessation products. 🚭 This transformed a passive ad into an 𝐢𝐧𝐭𝐞𝐫𝐚𝐜𝐭𝐢𝐯𝐞 𝐰𝐚𝐤𝐞-𝐮𝐩 𝐜𝐚𝐥𝐥. There were no warnings or scare tactics, just a 𝐝𝐢𝐫𝐞𝐜𝐭 𝐬𝐨𝐜𝐢𝐚𝐥 𝐭𝐫𝐢𝐠𝐠𝐞𝐫 that made smokers pause and rethink their habits.🤯 🤯👏

🏆 The result? The campaign won a Bronze at the The Clios Awards 🥉 and a Merit at The One Club for Creativity 🎖️, proving that DOOH can engage, surprise, and even change behaviors with the right creativity. 💡

Would a coughing billboard make you put out your cigarette? Let’s hear your thoughts! 👇

Follow us on LinkedIn for bunch of interesting Mar-Tech news: https://www.linkedin.com/company/board-click/?originalSubdomain=hk