🔥🍿 Butterkist’s DOOH Magic – Turning Billboards into Giant Microwaves! 🎬✨

What’s the best part of making popcorn? The anticipation, the popping sounds, or that final ping! When it’s ready, then you’re all set for showtime! 🎥🎮📺 KP Snacks knows this feeling all too well, and they’ve taken it to the streets with a brilliant DOOH campaign—billboards that mimic microwaves! 😱🚀

KP Snacks and St Luke's London transformed digital billboards across the UK into massive animated microwaves, showing their popcorn bags spinning inside and having hilarious preset buttons like reheated debates and steamy dramas on it. Whatever show you are going to watch, butterkist is the perfect snack to go with it! 🍿🎬

KP Snacks isn’t just selling popcorn; they’re reminding us of that shared moment of waiting for it to be ready—staring at the microwave, counting down the seconds. ⏳🔥 

And the results? Over 23 million people saw the campaign, generating nearly 95 million impressions! 🚀🔥 It proves that a DOOH campaign would be successful with reliving moments that people share.

Would you stop to watch a giant microwave in action? 🍿 Let’s chat below! 👇

Follow us on LinkedIn for bunch of interesting Mar-Tech news: https://www.linkedin.com/company/board-click/?originalSubdomain=hk