𝗙𝗿𝗼𝗺 “𝗢𝘂𝘁 𝗼𝗳 𝗛𝗼𝗺𝗲” 𝘁𝗼 “𝗜𝗻 𝗛𝗼𝗺𝗲” 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝘁𝗶𝗮𝗹 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 🏆 👃🏻

What Christmas gift are you going to send to your family and friends? 🎄🎁 Just in time, Homesick collaborated with KFC to bring Kentucky fried chicken 🍗 and butter biscuit 🍪 candles 🕯️to your dining table. 

This is experiential marketing with a twist 💫. Instead of enticing you with the smells outside their restaurants🍗, KFC is flipping the script and delivering those “good times” scents straight to your home👃🏻! By using scent to create an emotional connection to good memories around the festival💕, KFC and Homesick created a unique, shareable, and “mouthwatering” experience that leaves a lasting impression on their brands 🎯. 

Unlike traditional “Out of Home” physical events or installations, these candles can be mass-produced, purchased, gifted, shared widely, or potentially going viral online ✈️, amplifying their reach far beyond a single location 📍. As a result, this “In Home” marketing format creates buzz and brand impressions across geographical boundaries at only a fraction of the cost of large-scale physical campaigns 📈. 

Credit to The Drum and Rolling Stone

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