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Captivating Skies: British Airways' Innovative "Look Up" Campaign Takes Flight

Updated: Aug 10, 2023


Prepare to be amazed as British Airways takes advertising to new heights with their groundbreaking "Look Up" campaign.


Introduced nine years ago, this mesmerizing campaign showcases a digital billboard that captures the attention of passersby. As an airplane traverses the sky, a child featured on the billboard instinctively runs towards it, excitedly pointing at the passing BA475 from Barcelona.


The brilliance lies in the utilization of real-time flight information, creating an immersive and captivating experience for onlookers. The creative genius behind this visionary campaign is none other than Ogilvy UK, a team that was truly ahead of its time. Abigail Comber, the head of marketing, deserves accolades for her exceptional leadership and innovation.


British Airways' "Look Up" campaign remains a testament to the power of merging technology and advertising to create unforgettable moments. It has set a benchmark for engaging and dynamic marketing strategies, leaving viewers in awe of the skies above.


To learn more about this campaign, check out our original linkedin post:


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