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EssenceMediacom and Universal's Mario Central Campaign: Bringing Childhood Dreams to Life


Let's give a round of applause to the remarkable team at EssenceMediacom and Universal, including Genevieve Canh, Alison Hearne, Maria Gremos, Stephanie Quig, and Suzanne Stretton-Brown, for their awe-inspiring Mario Central campaign!


The team's creativity shines through as they transform the iconic Mario pipe into a captivating central stage, creating a sense of wonder and excitement. But they didn't stop there—their creative prowess extended to every detail, adorning micro touch-points like the Shot Tower, balustrades, escalator decals, and custom entrance, truly bringing the campaign to life.


The result? A campaign that transcends its own boundaries, resurrecting our cherished childhood dreams. It's an experience that promises to transport us back to those magical moments. We can hardly contain our excitement, eagerly awaiting the opportunity to fly to Melbourne and immerse ourselves in this extraordinary campaign.


Kudos to the EssenceMediacom and Universal teams for their outstanding work in making our childhood dreams a reality. This campaign is bound to be an unforgettable experience for all who encounter it.


To learn more about this campaign, check out our original linkedin post:



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