🪟✨IKEA’s Out-of the-Box OOH - Turning Your Windows into Mini-Billboards🌙🛋️

Have you ever thought that your home would be a space for advertisement? No? Well, @IKEA did it. 😏  

Collaborating with @Åkestam Holst NoA, @IKEA installed roller blinds in downtown households that transform their window into an eye-catching mini-billboard advertisement for their cozy sleep products. 🤯🤯 

@IKEA thought outside the box 💡and craved ad spaces in unexpected yet perfect advertising scenarios. The glowing windows sparked curiosity and conversation.💬👀 People stopped to take photos📸, shared them on social media📲, and discussed the idea of turning homes into ad spaces.🏡💡

All windows become  “Sleepfluencer” for @IKEA 🌙✨

It reached countless households across Sweden and generated significant media coverage. 📰📣 This OOH campaign is featured in @The Drum, as the ad of the Day. 🏆🚀 It shows the potential of thinking outside the box in marketing!! 

Would you be okay with turning your home into a mini billboard if it meant getting free blinds? Let’s hear your thoughts! 👇

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