Imagine you're waiting for a train after a long day, busting your dead soul to think of what to cook and where to buy ingredients 🧑🍳 Sounds like a hassle huh? 🫠
All of sudden, your subway station turned into a fully stocked grocery store!
Knowing your afterwork pain, 홈플러스(주) (Homeplus Inc.) and Cheil Worldwide brought a fully stock grocery aisles directly to your subway station 🚄 💯
Displaying most popular grocery line items like milk ( 🥛 ), veggies ( 🥒 ), steak ( 🥩 ) and chips and chocolate (evil 😈) paired with QR codes and "𝗰𝗮𝗹𝗹 𝘁𝗼 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲," they tapped into your mindframe and drive impulse buy with just a click on your phone 📱
This shopping Ads successfully put 홈플러스(주) (Homeplus Inc.) at where the customers needed the most. And, most importantly, front-runned their competitors 🤩 The result - Online sales jumped 𝟭𝟯𝟬%, new customers increased by 𝟳𝟲%, and the campaign won a Cannes Lions International Festival of Creativity Lions Grand Prix Award. 🚀 🌟
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