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Subway Joins the ChatGPT Billboard Saga, Taking on McDonald's and Burger King

Updated: Aug 10, 2023


In the latest chapter of the ChatGPT billboard saga, Subway enters the scene alongside McDonald's and Burger King, competing for attention with their sandwich size claims. The AI copy-led posters, created by the renowned creative agency Saatchi & Saatchi, have sparked curiosity and anticipation among onlookers.


Franki Goodwin, Chief Creative Officer at Saatchi & Saatchi, expressed the agency's decision to participate in the conversation surrounding ChatGPT: "There’s a lot of chat about ChatGPT and, while we try not to get too caught up in hype trends, we couldn’t resist getting in on this conversation. It's a big moment for Subway with the launch of the new Series menu, and what can we say - ChatGPT says they’re the biggest too."


With Subway's entry into the ChatGPT billboard competition, the sandwich giants are now vying for the spotlight, each claiming their superiority in size. As the saga continues to unfold, it remains to be seen how these fast-food titans will captivate audiences with their creative and witty campaigns.


To learn more about this campaign, check out our original linkedin post:


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