Prepare to be captivated as Tesco unveils a heartwarming and innovative campaign that beautifully showcases the essence of Ramadan through the power of time-lapse in out-of-home (OOH) advertising.
During the holy month of Ramadan, Tesco adorned billboards in London with ads featuring empty dishes. However, as sunset drew near, a magical transformation occurred. The dishes were depicted filling up with delicious food, symbolizing the breaking of the fast. This creative approach serves as a powerful gesture of solidarity with our Muslim brothers and sisters who observe fasting from sunup to sundown during Ramadan.
Tesco's Ramadan campaign stands as a shining example of how brands can use their influence to celebrate diversity and promote inclusivity. A special mention goes to Ciara Boyle and Chloe Neal, the creative masterminds behind this remarkable campaign. Their vision and leadership have contributed to the success of this awe-inspiring initiative, showcasing the power of advertising to bridge gaps and promote unity.
To learn more about this campaign, check out our original linkedin post: